5 Significant Ways to Attract Clients to Your Website Without Being Annoying

 

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ATLANTA – Written by Mel

The game is changing in the world of advertising.  Gone are the days of using gimmicks and tricks to lure customers and in its place has come  an era of intelligent consumers who don’t want to deal with prestidigitation.  Now, there is a level playing field across the board and success lies not in flashy, cheap attempts at getting clients attention.  Success lies in using content not to sell – at least not at first – but to encourage a conversation.

Think of this new age of marketing just like a relationship.  If you went on a date with someone and the person had an agenda behind taking you on this date, then clearly you would not want to go on another date with this person.  This is what old marketing tactics look like – desperate attempts to get someone to do something they don’t want to do.  However, if a date showed up with no set agenda and only wanted to go with the flow and exchange jokes, get better acquainted and help you feel more relaxed, then you would probably want to keep dating that person to see where that relationship could lead.  New aged marketing is just that – taking time to build a relationship rather than going for ‘in for the kill’ immediately.

Keeping this in mind, here are some ways that you can personify your content to make it act as a relationship builder for your company rather than a complete waste of someone’s valuable time.

Don’t Even Think About Selling Anything

This command speaks for itself.  Remember the analogy about the date? If you have a preset agenda, then you go on the ‘date’ with expectations and clients can feel that desperation a mile away.  When sharing on social media, don’t create content that screams “Hey, buy me, please!” Instead, present intriguing information that serves as a hook that will make a reader want to click and continue reading on your site.

Provide Clients With Something That Really Is Helpful and Useful but Free

Keeping in line with the first suggestion, once the client arrives at your site, don’t lure them into a buying situation.  Make sure that what they link to is still the same helpful, free information that they were enjoying while on social media.  If they decide that they want to purchase after reading the article, by all means, provide a call to action that gives them this option.  However, don’t let the social media link lead to nothing but a “buy, buy, buy!” thirst trap.

Be Conversational With Your Tone, Not Prick-ish

That show in the 1980s, Lifestyles of the Rich and Famous, was a great show and the narrator had quite the pompous voice.  However, in this day in age, content shouldn’t have Robin Leach’s tone.  People don’t want robots or one-sided individuals guiding their buying process.  Entertain them, excite them, and let them get comfortable with your tone of writing, not be turned off by it.  Engagement is key and clients can’t engage if you have a pompous flair in your communication, even in your written communication.

Try a Little Humor

Have you noticed that once insurance companies started creating hilarious commercials, that everyone seems to want to create funny commercials?  Well, funny stuff is memorable and engaging. So, you can’t blame them for incorporating this approach.  When you are out on social media engaging clients, try to sprinkle in a little humor.  It just might make someone’s day and lower their guard enough to at least hear what you have to offer.

Use Quality Images

This can’t be emphasized enough.  But I want to emphasize that quality doesn’t just mean high resolution.  Make sure that your images are retrofitted for social media, too.  Keep in mind that images display differently across different platforms and you should go through the painstaking process of making sure that your posts are displaying images properly across the board.  Have you ever saw a great post on the phone but it displayed differently on a desktop?  Or, have you seen a photo on Instagram that looks quite different on Twitter?  Of course you have.  I wish that whatever image is posted social media retrofitted its own self according to that platform, but until someone creates such a plugin, you are left on your own to make sure that your images are displaying properly.

 

There you have it – five ways to be compelling enough to attract clients without annoying the heck out of them.  Stay tuned for more helpful tips on how to develop engaging content.  Join the conversation by commenting below and don’t forget to follow me on Twitter and Facebook @thescriptanubis.

 

Image courtesy of Stocksnap.io

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Script Anubis – Helping Clients Make Long-Lasting Impressions Through Writing

ATLANTA – Written by Mel

Script Anubis is the freelance writing extension of my company, Lactrodectus Entertainment LLC, which is a writer’s production company administratively located in Marietta, Georgia.

In ancient Egyptian religion, Anubis was a deity that was responsible for preparing the bodies of Pharaohs for the afterlife.

Anubis performed the mummification process by extracting important vital organs from the body, drying the body using a natural drying agent called natron, and wrapping the body with bandages –  a process meant to preserve the body for an eternity.

The Script Anubis Guiding You to More Clients Through Written Words

When I decided to take on this writing identity, I thought about the mummification process and how sacred, delicate and deliberate it was in ancient Egyptian history.

I wanted to take on these qualities as a writer, so I envisioned preserving my clients writing in the same way that great kings and queens were preserved in Egyptian culture.

I want to infuse quality and delicacy into the writing process making whatever piece of work that I design for clients something that will last a long time and be an awe-inspiring piece of work in the same way that Egyptian funerary tombs continue to astound many.

The Script Anubis blog is meant to be an ongoing marketing strategy that will encourage clients to utilize the services of my writing business.

 

Image courtesy of Shutterstock.com

A Convenient Way to Self-Edit

ATLANTA – Written by Mel

Re-reading your work after you write it is one of the most important activities that you can perform in the writing process.

However, the problem with re-reading your own work is that your mind doesn’t always discover the mistakes that you have made.

This is why the next most important activity is to have someone else re-read your work.

Well, as any writer knows, it’s hard to get someone else to re-read your work and if you can find someone who is willing to re-read it, they usually charge you a hefty fee.

This is not a bad choice for writers who are working on an enormous writing project; in fact, I recommend paying someone to proofread your larger writing projects.

However, when you don’t have a lot of time to secure another reader or you can’t pay a hefty fee for every piece of work that you write, there is a convenient way that you can proof your own work using Adobe Reader.

I used to think that Adobe Reader was primarily a way for you to view documents that you download from the Internet.

That is, until I was brushing up on my computer application skills a few months ago.

While doing an online training course for Adobe Reader, I discovered an amazing thing that a writer or an editor can use.

It is called the Read Out Loud function.

First, let me say that it is no substitute for good writing or common-sense editing.

It also won’t catch grammatical mistakes or incorrect use of words.

But one thing that it does do is allow you to hear exactly what is on the page, not what your mind assumes is there.

If you have Adobe Reader on your computer, go to the start button and find it under All Programs.

Adobe View 1

Open up the file that you want to review; or if it has been downloaded from the Internet, simply mouse over or tab over to the view tab on the menu bar and click it.

Find “Read Out Loud” on the view drop down menu and choose from one of the options displayed.

 

 

Adobe View 2

I usually highlight what I want read and then pick Activate Read Out Loud but there are other options available.

A word of caution:  you will have to endure a computerized voice which can sound a little monotonous; but, this tool can still get the job done if you are patient enough to sit through these listening sessions.

After all, proofreading is a necessary evil in the writing process so you have to get it done whether it is done by you, a computer, or another person.

 

P.S.  I used Read Out Loud for this blog post.